The ¾ tonne Wirra Wirra bell that sits proudly atop their cellars is rung to announce the start and finish of each vintage in McLaren Vale and for other suitable celebrations. For generations it rung out thrice daily from the Jesuit Church at Norwood, South Australia at 6am, midday and 6pm, calling the faithful to joyful prayer. In honour of that tradition, the name 'The Vintage Bell' is reserved for only exceptional parcels of Cabernet Sauvignon which are selected and vinified at Wirra Wirra.